Group Idea Developments & Pre-production

Group Developments

So we have have our final idea, but we have problem. We have a skeleton of our idea, but so far it hasn't got an in-depth storyline. So we got together to ascertain the synopsis of our final idea.

Brief synopsis:

"The animation will show a scrapbook about someones life. Pages will flick past and signify moments of our male protagonist's life will play. The camera will zoom on a still image in the scrapbook, and then the image will animate. At the point when the scrapbook gets to the higher age of our target audience, the page will turn over and the next page will be empty. This is to represent the audience filling in this page for themselves, so they will add something significant to the scrapbook. 

The scrapbook will be filled with quotes. The animation will start with a quote that will be decided at a later date, and this quote will get the audience thinking at the beginning, and hopefully be inspired throughout the animation. The quote will be overlaying on the torso of a lady, it will then animate into a ball then into a sperm, and then go into the belly button of the woman. The screen will then go black, and an ultra scan will develop. The camera will then zoom out to show the picture in the scrapbook. The animation will tell the story of an ideal life of a man, and will mainly focus on the travelling in his early 20s. A question will be asked at the end to ask what they are going to do next."

The group then got together to put forward an action plan of the next few weeks. By assigning each other role production speed will be a lot quicker and can be more detailed. I took on the role of directing which meant that it was up to me to make sure everything was done and in the targeted time we had made for ourselves. Before and after everyday of working further into our final major project we conducted meetings explaining our progress and what the next steps were.
After many discussions about the storyline of the animation, it was Jack's task to write a treatment, explaining the storyline in detail and how we are going to about it. Sam had the big task of creating the storyboard. This took up the majority of time spent doing pre-production work as it needed to be in great detail, to every little colour and motion. It was Kelly's task to create the character profiles. After much discussion, and doing our own visions of how we want the character to look like, we settled with a black silhouette.

We spent many sessions experimenting with different paints and paper/card. After a very productive session we produced example backgrounds for our animation. As a group we decided that all the backgrounds should be plain and make the props separately using card. After discussing the final synopsis of our animation, we were able to get started on creating the backgrounds and props.
As all of the tasks were complete up to this point, we assigned pairs to do separate tasks which was to completed the following week to start filming. Kelly and Sam had acrylic paints and card at home so they spent their time working on backgrounds and props. Me and Jack focused on the pre-production work including the shooting schedule, the props list, and even started looking into the kind of music we want in our animation, including foley.

Pre-production 

Shooting Schedule

21^st May 2012

1^st Day of Shooting

Location: D103

Call Time: 9am            Work in pairs 2 shooting, 2 making extra objects and sets.

9am                                    Acquire necessary equipment

9.45am                               Scene 1

10.30am                             Scene 2

11am                                  Scene 3

12pm                                  Scene 4

12.30pm                             LUNCH

1pm                                    Scene 5

2pm                                    Scene 6a

3.30pm                               Scene 6b

4.45pm                               CLEAR UP

5pm                                    SHOOT END

22^nd May 2012

Final Day of Shooting

Location: D103

Call Time: 9am            Work in pairs 2 shooting, 2 making extra objects and sets.

9am                                    Set-up Ready for Shooting

9.15am                               Scene 7

10am                                  Scene 8

11am                                  Scene 9

12pm                                  Scene 10a

1pm                                    LUNCH

1.30pm                               Scene 10b

2pm                                    Scene 11

3pm                                    Scene 12

4pm                                    Scene 13

5pm                                    SHOOT END

 

 

Equipment List

 

XM2 x1

We originally wanted to use a digital camera to shoot the animation, as we are all use to using this type of camera outside of college. However, after much consideration we decided to use an XM2 camera, which is the one we used for our animation we shot last year. This will make shooting much easier and quicker as we can connect a firewire cable into an Apple Mac from the camera so we can see what we are going on the Mac’s screen. This also gives us the opportunity to change frames around if necessary.

Lighting x1

As we are filming over a couple of days, we can’t rely on the lighting being exactly the same. Because of this, it would be a good idea to have an artificial light so that we have complete control on the brightness and it constant throughout the shooting process.

            - Gloves: Gloves may be required, as the equipment can get very hot.

Apple Mac

We will require an Apple Mac in the process of shooting and for editing afterwards. During the shooting process we can view what we are shooting on the screen on the Mac. After we finish shooting we will require the Mac to do a few last touches and editing.

Firewire Cable

This wire connects the XM2 camera we are using to the Apple Mac computer. This is so we can put the frames straight onto the computer and play around with them instead of importing the photos in all the time, which is time consuming.

Battery/AC Adapter

Either one of these will be required. As we are inside, an AC adapter would be easier as we would not need to keep charging up the battery.

 

Market Research

To start off this part of our final major project, we looked at numerous logos that have been successful throughout the years. The more successful logos being Apple, MacDonalds, Nike, etc. This is because  they are simple, and instantly recognisable. A logo is a very important part of a business, as that it was the consumer remembers when they think of it.

When we got into our groups we had a meeting about what our production company was called. We created a mind map of ideas, and chose our favourite which was Not Even Afraid Productions. Now we have got a production name we needed to create a logo to go with it. Separately we became accustomed a programme called Adobe Illustrator. To begin with I started to familiarise myself with the tools. I know my way around Adobe Photoshop well, and as they are similar, I soon got the hang of it. I then created a practice logo following a list of instructions. Here is my first attempt.

I then created a series of logos which could be use as a significant logo for our production team. As you can see the design is simple and easy to read. I chose the colours as they are professional but not too serious. A dark blue was considered, but the logo ended up being too dark. The font looks professional, clear and sensible. I chose white for the colour of the font as it is calming creates a less serious mood. I really like the lens flare as it is unique, and spent a great deal of time rearranging it so it is in the most appropriate place possible.

Finish!!!! business cards!!!

Professional Pitch

In order to see the response we are going to get from our final major project, we need to produce a creative pitch to present in front of our audience. 

To start this process, I decided to create a mood board, while the rest of the group experimented with different paints and fabrics, in order to communicate the concepts of the idea. The mood board provides a collage of photos that will explain what will be included within our animation. These include significant moments from childhood, traveling the world, teenage moments that will always be remembered. As our animation aimed to be inspiring and wants to create the emotion of feeling good and elated, only positive photos were chosen.

Along with the mood board, I created a short show reel to create the kind of mood and emotion that we aim to create. I put together a series of inspirational clips from the films; Big Fish, Tangled and Up. I also chose music to emphasise the mood. The piece of music was called The Arrival of the Birds by The Cinematic Orchestra. This is the show reel>>>>

Here is a short trailer showing the main points of our animation.

Market Research - Case Study

Marketing and Public Relations

Marketing is the process of determining the needs and wants of consumers so that products and services can be promoted and sold. It is responsible for identifying, anticipating and satisfying customer requirements to make a profit. This is known as a bridge from the producer to the consumer.

It’s a good idea when marketing to create a strategy to help keep ahead with the competition, which will help benefit the company and the customers. Marketing starts with market research, which is a learning process that marketers need to go through to know as much as they can about the needs and wants of the consumer. Market research is the procedure of gathering, recording and analysing the issues relating to the product or service. The goal is to identify and assess how changing elements of the marketing mix impacts customer behaviour. The marketing is crucial when determining a product or brand’s unique selling point, which is often the same as the four P’s:

Product – The product is the item that satisfies what the consumer needs and wants. Every product or service is subjected to a life cycle, which grows depending on how successful it is.

Price – Is the amount a customer pays for the product. The price is crucial as it can determine the success of the product. It is important to consider the cost of each individual product or service, this way it is easier to see how much is needed to break even, including all the costs from retailers. For example, the actual cost to make a 2-litre bottle of coke is 2½p, but as it is sold in many shops and supermarkets, all these corporations need a share of the profit.

Promotion – the methods of communication that a marketer uses to provide information to outside parties. Promotion includes elements such as; advertising, public relations, personal selling and sales promotion.

Place – The place refers to where the product is going to be positioned which is convenient for consumers to access.

There are two methods when conducting market research; qualitative and quantitative. Qualitative research is a type of research based on opinions. This method can’t be measured but it can show how people feel about something, which is a good thing when dealing with products and services. Quantitative research is dealing with numbers and anything else measurable, such as statistics, diagrams, charts, tables, etc. It is used to show how many people feel a particular way, in the case, about the product or service.

In order for the marketing bridge to work correctly, they must follow the nine important functions to provide the consumers the opportunities to accumulate their needs and wants.

Buying – Consumers have the opportunity to buy the product or service that they want.

Selling – Producers function within a free market to sell products to the consumers.

Financing – financial institutions such as banks provide money for the production and marketing of products. Therefore it is vital for their pitch to be successful.

Storage – Products must be stored and protected until they are needed. This function is especially important for the perishable products such as fruit and vegetables, and also items that need to be kept at a certain temperature.

Transportation – products must be physically relocated to the locations where the consumers can buy them. These include train, ship, airplane, truck, etc.

Processing – Processing involves turning the raw product into something the consumer can use. For example, in the process of making chocolate, the cocoa beans need to be roasted and grinded, before completing the other steps in making the actual chocolate. There is no use for the raw product, which is in this example cocoa beans, but when it’s processed into the chocolate the consumer has more use for it.

Risk-Taking – Insurance companies provide cover to protect producers and marketers from loss due to fire, theft or natural disasters.

Marketing information – Information from around the world about marketing conditions, weather, price movements, and political changes. All these can affect the marketing process and is provided via the TV, Internet of phone.

Grading and Standardizing – Products are graded in order to conform to previously determined standards or quality. For example, when you buy Levi jeans instead of jeans from a high-street store, you know you are getting good quality jeans.

The marketing process must also add ‘utility’ to the products the consumers want. Utility is the use/satisfaction the consumer can get from a product. There are four types of utility: form, place, time and possession; and together they help create customer satisfaction.

Form – form refers to the product being processed into a form that the consumer wants or needs. For example, wheat is processed into bread, tress processed into paper, potatoes are processed into chips, etc.

Place – Place utility involves transporting products to a location that is convenient to your customers. For example you don’t want to travel to London to buy a product when you live in Cambridge. It’s inconvenient, and due to our modern transportation we can simply just drive to our local supermarket.

Possession – This gives the customers ownership on the product or service, enabling them to receive benefits for their own business. When products are purchased, you usually receive a receipt. For example, you can get shares in corporations such as Tesco, or when you purchase a video game you receive a users license to use it.

Time – This is to ensure the consumer can purchase the product or service at the time that they need them. A late delivery could have impact on the consumers purchasing it.

I decided to get a product to show the examples of the marketing process. My product is going to be Cadbury Dairy Milk chocolate bar. In June 1905, Cadbury launched its first Dairy Milk bar. This was with a higher proportion of milk than previous chocolate bars, and it became the best selling product by 1913. In 1928, Cadbury’s introduced the “glass and a half” slogan to accompany the Dairy Milk Bar.

Dairy Milk has always tried to keep a strong association with milk, and advertisements and commercials have always featured a glass of milk pouring out and forming the bar. However since 2007, Cadbury launched a new advertising campaign called Gorilla from a production company called “Glass And A Half Full Productions”. The advert consists of a gorilla on a drum kit, drumming along to the Phil Collins song “In the Air Tonight”. The campaign has made appearances on billboards, newspapers, TV commercials, magazines, cinema and the internet. The reason for the change? The advertising company created a pitch to Cadbury. Their proposal was to steo away from the pushing product through the traditional advertising means, and instead produce entertaining pieces which would appeal to a broader range of consumers and spread through viral marketing. The change in marketing was a success and Cadbury sales increased. This is good advertising.

The processing part of creating a Cadbury Dairy Milk is how it is all starts, this is how it is made. Cocoa beans come from cocoa pods that grow on cocoa trees. These tress grow in warm, humid places near the equator. When the cocoa pods are ripe, they turn a rich golden colour, and are cut down from the trees and split open. They pulp and beans are removed. To get a good chocolate flavour, the beans need to be fermented, where are kept in leaves for about 5 days, and the flavour develops, as well as becoming liquid. These wet beans are then dried in the sun.

The beans are then packed and transported by boat to the UK, where they are cleaned and roasted. They are then grounded until they become a chocolate-colour liquid. This liquid is called mass.

To make Cadbury Dairy Milk the cocoa mass is mixed with sugar and full cream milk. The mixture is dried in a vacuum to become and dairy milk ‘crumb’. This crumb is taken to the chocolate factories where are flavourings are added.

SWOT analysis is a strategic planning method used to evaluate Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. It is done by getting a group of people to answer four questions. People usually do a SWOT analysis by considering each of the four factors in turn:

Strengths – characteristics of the business that give an advantage over others in the industry.

Weaknesses – are characteristics that place the firm at a disadvantage relative to others.

Opportunities – external chances to make greater sales or profit in the environment.

Threats – external elements in the environment that could cause trouble for the business.

Identification of SWOTs is essential because of the subsequent steps in the process of planning for the achievement of the selective objective may be derived from the SWOTs.

I am now going to give a SWOT analysis using my example; Cadbury Dairy Milk.

Strengths: Cadbury have a very wide portfolio of products. These products range from chocolate bars (Dairy Milk ranges, Crunchie, Caramel, Wispa, Flake, etc), chocolate buttons, boxed chocolate (Milk Tray, Heroes, etc), Easter eggs (Creme Egg, Mini eggs, etc), deserts, trifles and many more. Cadbury also own the companies Marnards and Halls, and are associated with several types of confectionary companies including Trebor and Bassett’s. Cadbury’s have such a wide range of products that they have no problem with their customers getting bored. The company also releases limited edition products, which are available to the public for a certain period of time. These limited edition products will often be released again, sometimes permanently.

On the whole, Cadbury have good prices, depending on what store it is bought from. On average Cadbury Dairy Milk costs 58p. According to price there is not much difference between brands, it depends more on the shop. In large supermarkets the prices are a lot cheaper than shops like WH Smiths and Newsagents.

Cadbury is an international brand. The Cadbury Dairy Milk is available in 33 countries. In January 2010 Kraft Foods bought Cadbury for £11.5bn. This takeover has made Cadbury global and now accessible in the USA. Cadbury’s biggest competition is probably Nestle, which operates in 86 countries around the old, whereas Cadbury operates about 60. Cadbury has always been a British company, now it has been bought by one of American’s biggest multinational confectionary companies (Kraft Foods), it can now broaden the market even more to other countries.

Fairtrade is an organised social movement that aim to help developing countries to make better trading conditions, and giving them a better percentage of the profits. Cadbury have achieved their Fairtrade certification for their Dairy Milk.

Other strengths included advertising (which I explained earlier), good availability (Cadbury products are available in most shops), they have a good reputation and have a large target market.

Weaknesses: Cadbury is dependant on the confectionary and beverage market. Their competitors Nestle have a more diverse product portfolio, so their products can be used to invest in other areas of business.

Nestle also has more international experience; even though Cadbury has been traditionally strong in Europe, they could have possible lack of understanding of the new emerging markets compared to competitors.

Cadbury have had problems with health and safety. In 2006, one of the Cadbury factories detected a rare strain of salmonella bacteria, caused by a leaking pipe and affecting seven of the products. The contamination cost the company £30million. They have had a few, not so serious, issues since.

They also don’t have any dietary options. In today’s society, there are so many people being diagnosed obese or overweight. With many people being so weight conscious, sales are surely going to decrease until Cadbury bring out a ‘light’ or ‘weight watchers’ range.

Opportunities: The main opportunity is obviously new market. There are significant opportunities to expand into the emerging markets of China, Russia, India, etc. Their populations are growing, consumer wealth is increasing, and so they have more money to spend on luxuries such as confectionary.

Cadbury needs to respond to consumer tastes and preferences. Healthier snacks with fewer calories need to be developed, as we are in weight conscious society. Low-fat, organic and natural confectionary demand is strong.

Threats: social changes – with the rising figures of obesity and consumers obsession with calorie counting. Nutrition and healthier lifestyles affecting demand for core Cadbury products. Cadbury will then need to release healthier options.

Competitive pressures from the other branded suppliers – national and global. For example Nestle or Mars are currently much more global than Cadbury. However Cadbury has just been bought by a multinational company in America (Kraft Foods) and will soon be real challengers for competitors such as Mars and Nestle.

The recession. This down turn in the economy may affect sales. As consumers have to budget their spending, luxuries like chocolate will be one of the first things that will not be purchased.

There is also an increasingly demanding cost environment, particularly for energy, fuel for transport. Packaging and sugar. These increased prices will result in the increase the retail price per chocolate bar. If this happens, the consumer is more likely to purchase products from a cheaper competitor.

Bibliography

·      http://en.wikipedia.org/wiki/Marketing_research

·      http://smallbusiness.chron.com/four-types-business-marketing-utilities-20698.html

·      http://en.wikipedia.org/wiki/Cadbury_Dairy_Milk

·      http://cadbury.co.uk/cadburyandchocolate/howchocolateismade/Pages/howmilkchocismade.aspx
 http://www.mysupermarket.co.uk/#/tesco-price-comparison/chocolate_bags_bars_and_multipacks/cadbury_dairy_milk_fairtrade_49g.html

·      http://www.coursework.info/GCSE/Business_Studies/Economy___Economics/Swot_and_Pest_Analysis_For_Cadbury__146_L3215.html

·      http://www.businessteacher.org.uk/business-resources/swot-analysis-database/cadbury-swot-analysis/

First Group Meeting

As a class we were told to get into the groups we wanted to work with for the final product. After looking at the idea boards of everyone else in class, I noticed that three of the people had a very similar idea to me. It made sense that we should all put our ideas together and create one big project, using all our individual input.

"As two of our group members were absent, me and Jack decided to have our own meeting to bring together our own ideas.

Jack discussed his idea, giving an overview of his influences and inspirations.

Ideas raised:

- Jack's idea was based on the journey of a one pound coin. This journey shows the different kinds of people that come into contact with it. Everything revolves around money, and not always in the same way. These people can range from powerful businessmen who take money for granted, to the penniless families in Africa who are grated for anything they can get.

- Animation is a good medium for portraying this.

We are both keen on exploring animation, and creating sound ourselves (foley)  to create real atmospheres.

I then presented my idea (my idea is explained fully in a previous post, and gave an insight on how it can developed even further. 

Ideas raised:

- I want to create a film that is inspirational, emphasising how good life is, and how lucky we are for what we have.

- I want to make the audience appreciate what they have, and live life to the fullest.

We both noticed that the above mentioned points were instrumental motives for both of us. We both wanted to create something that inspires and motivates viewers to start their own journey.

As the whole group wasn't present, we were unable to decide firmly on an idea to pursue. However, after a discussion we are now both on the same page and share a vision for what we wish to produce. With input from the remaining group members we will be able to conclude on a final idea to develop. "


Soon after this the entire group got together and had another meeting. Me and Jack explained our ideas, and what we discussed and concluded with our previous meeting. Kelly explained her idea which was an animation of life, starting from the conception. The idea focuses on what we all go through in our lives, including love, sadness and other emotions. This stop-motion animation is to be made using paper and actual objects. Sam then explained her idea, which focuses on a scrap book made by a girl who is traveling. As she grows up she experiences different cultures.

"As all of our ideas are similar, we thought it would be a good idea to merge them all together. We want to create a film thats inspirational and 'feel good'. For inspiration our group is going to watch; Foster's advert, Kelly's example of animation on the human body, My 'Big Fish' inspiration, and the animated film 'up'.
Possible idea of an animation is to show life from an old age to being born, using kelly's idea of sperm going into the belly button, and using my idea of showing life though the ages.
We all liked Sam's idea of the scrapbook to start a new scene of the animation.
We all want to use foley to create atmospheric sounds.
Develop our idea from an inspirational quote.
Animation with a bit of live action elements, so we can animate around live action from after effects, or another video editing software.
From this we have a firm skeleton of what a final major project will be.

My Developed Idea

As I said in my last blog, I created a feedback sheet. So as people read about my idea, they could comment on what they thought about it. The questions included within my feedback sheet. Including:

• What do you think to my idea?
• How would you develop it?
• Would you see it if it was at the cinema?
• Other comments:

When my results came back I didn't really have much to go on. This could have been because of the questions I asked or the way I worded them. My first question was "What do you think about my idea?" The majority of people liked my idea saying that it was interesting, emotional and inventive, and also very original. It's good that people think my idea is original as the audience will keep their interest throughout the film, as they don't know what's going to happen.

In my second question: "How would you develop it?". This question is quite hard to answer, and if I did this again i wouldn't have asked it. The feedback concluded that I should come up with a general idea for the plot, as my idea doesn't have a proper storyline yet. I also got a comment about the contents of my idea, asking me if I'm going to focus the story on love interest of if it's only going to be a background part.

My third question was a simple "yes" "no" answer. I asked if they would see this film if they it came out at the cinema. The majority of people said that they would, which means that if my idea was available to a wider audience, it could be quite successful.

The last question, weren't really a question, just asking for the people filling out the sheet to leave any additional comments they had about my idea. I got a lot of response from this, basically saying that I should be careful with my idea as it could quite easily get boring, and that I should change my target audience to a more appropriate one.

Developed Idea...

Idea Board

Above is my idea board that produced in order to give people an insight into my idea and to gain feedback from it. In my board I wrote a synopsis explaining my idea and giving the people looking at this board an insight into what my idea is about and what I wanted to get out of it. Also within my board is a few quotes, information about my inspiration, a possible equipment list, and possible locations list, my target audience and list of possible characters. I also included photos to show the elements focused on within the story and I got a photograph to show what I would like my main character to look like. I didn't want to cram up my board full of photos or writing as it would be confusing and would make people less likely to give me feedback, which is why I made it simple clear.

I then created a feedback sheet which will enable people to write about what they think about my idea and how they would improve my idea. The questions that I asked were:

• What do you think about my idea?
• How would you develop it?
• Would you watch it if it was at the cinema?
• Other comments

I then stuck my idea board up along with my feedback sheet and waited for people to comment on my work.

My Final Idea

Synopsis: My idea for my final major project is to produce a film for the duration of 15 minutes. My idea focuses on an man that is terminally ill, dying on his deathbed. Throughout the film he is looking back at both the good and bad memories throughout his life. The aim of the film is to create emotion and to give off the message that people should enjoy life and make the most of what they have. Not to take it for granted, and  to look positively towards the future. This idea will also include animation as part of the flashbacks. This is to create a lighter atmosphere  and to put forward some metaphors, that won't be included in the filming process.

Inspirations

One of my inspirations is a Tim Burton's film called Big Fish. This film is about a man who is also on his deathbed. His son tries to learn more about his dying father by reliving stories and myths he told about his life. These stories are a bit extravagant and the son struggles to believe him. The film shows the journey that brings the father and son closer together. 


Below are two quotes from Big Fish that really inspired the thought behind my idea:

"You were a big fish in a small pond, but this here is the ocean and your drownin'."

and

"You become what you always were - a very big fish."

This states that he was a big fish in a small pond. This means he was too big for the place he was in. But as he moved into better places and was offered better opportunities he struggled to maintain this and ended up being a "big fish in an ocean".

One of my other inspiration is a film called Restless. This film focuses on a terminally ill girl who falls in love with a strange boy. Even though she is dying from cancer, and is dating a boy that gatecrashes stranger's funerals, she is extremely happy and is making the most of the last moments in her life. Even though the film focuses on deep and dark issues, it isn't morbid in the slightest. All the scenes head towards realization and the art of getting familiar with the absolute fact such as death and the importance of love and the "now" moment.

The film is going to be a drama and the demographic is both genders, aged 18-40. I've aimed it at this target audience as the issues within the film are for an older audience, and can be inspirational within this range. After watching this film I want people to be inspired to make the most out of life and to not moan about small things that don't even matter. For examples, there are much bigger problems with the world than a phone messing up.

Brainstorm and Research

I started the brainstorming process by looking into the medium that I would like to work with on my final major project. For this project I would like to either make a film or an animation or even a mixture of the two.

To get my inspiration, I first looked into films that I enjoy watching the most. Most of these are Oscar nominated films, as they all possess the qualities I like during a film, which is mainly realism. One of Oscar nominated films I enjoyed recently is the The Help (2011) by Tate Taylor. The film focuses on an aspiring author that decides to write a book about the African-American maids during the civil rights movement in 1960. The film gives an insight into how these maids were treated by the white families that they work for. I enjoyed that even though they were treated appalling, the women still made the most of what they had, and stuck together as a group. When one of maids stepped forward to be interviewed for the book, they all did. The film was believable, and I enjoyed how strongly the white families were being portrayed as monsters.

Another film with similar qualities is a film called Tyrannosaur (2011) by Paddy Considine. This film follows a man who is plagued by violence and rage, that is driving himself to self-destruction. As his life spirals into turmoil, a chance of redemption appears when he meets a Christian charity shop worker. At first I thought this film was revolting, as it starts with the protagonist killing his own dog, subsequently giving an instant hatred. Even though many acts of violence are committed, throughout the film we see the the reasons behind it, and as a result we therefore sympathise with him. We also find out more about the Christian lady, who has her own secrets. 
At first, I weren't sure what to think about this film, as it made me feel sick to my stomach. But as I got passed this, I appreciated the artistic qualities of the film. The acting is outstanding, and the realisation that the issues that are covered actually happen in everyday lives is just awful, and it's good for this film to make awareness.

Looking at these films have given me an insight into what I want to create myself for my final major project, and I began creating my own ideas.