Friday 15 June 2012

Focus Group

A focus group is a form of research in which a group of people are asked questions about a particular idea. In this case I will be getting a group of people with our target audience and they will be looking at our animation Carpe Diem, and giving their perception, opinions and attitudes towards it. Our target audience is both genders aging between 15-25. We played them our animation and asked them to write down their feedback.

The first thing that the majority of the focus group enjoyed was the music. They thought it was very upbeat, exciting and related well with the storyline. This is good as it keeps the audience interested, and gives off an enjoyable atmosphere which is exactly what effect we wanted to achieve. Comments on how to improve included the props and sets. As the majority of the group can't draw, apart from Sam who did a magnificent job, I think we did incredibly well with the materials we had.

If I was make an animation again, I would have a more consistent frame rate, by adding or subtracting frames to make the movement more fluid. In my opinion, I feel like our animation conveyed our storyline well, and we achieved the feeling of happiness, and inspiration after watching it.

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